Channel and audience strategy
Choose the channels that fit the audience and team. Define the purpose of each account and the role social content plays in the customer journey.
Services / BigShark SEO
Social Media ManagementWith the bigger picture in mind.
A consistent presence with something worth saying. We plan, create and manage social content around your brand, products and the questions your customers ask.
Built around your business
Start with what
needs to change.
For teams that need a steady content programme without losing their brand’s voice. The plan considers your available expertise, production capacity and the kinds of conversations you can support consistently.
We begin with content themes and a workable approval rhythm. Each post has a purpose, source assets and an owner; community responses have clear escalation rules. The aim is a recognisable presence that your business can sustain, with organic publishing and paid distribution scoped and reported separately.
How we measure the work
Review the audience response to topics and formats, then connect relevant site activity or enquiries where possible. Follower growth and reach are read in context rather than promised in advance.
The scope, made clear
What we deliver.
Monthly content planning
Build a calendar around launches, product stories, customer questions and useful recurring themes. Leave room for genuine updates rather than filling every date.
Design, copy and short video
Create recognisable posts, carousels and Reels using your visual identity. Brief each format with a clear message and an appropriate next action.
Approval and publishing workflows
Give your team one place to review content, request changes and approve the final version. Agree publishing access and responsibilities before scheduling.
Community response guidelines
Set the tone for replies and define which questions need your team. Customer complaints, order queries and sensitive issues follow an agreed escalation path.
Content performance reviews
Review reach, saves, interactions and relevant site activity in context. Use the findings to improve topics and formats, with paid results reported separately.
AI IntegrationBIGSHARK / CASE RECORD
2Live voice agents
English and Hindi, answering calls on this website
BigShark (own systems)
Inside the work
The content system behind our own operation.
BigShark’s own-system record describes a thirty-profile content system and connected production studios. This is evidence of an internal content workflow, not a client social campaign or a claim of audience growth.
Read the case studyFrom brief to delivery
A clear way forward.
Listen and organise
Review the existing accounts, content, audience questions and production capacity. Agree what the brand should be known for.
Plan the month
Create a clear editorial calendar with formats, source assets, responsible reviewers and deadlines for upcoming campaigns.
Make and publish
Produce content in batches, collect feedback and publish approved assets through the agreed account workflow.
Review and refine
Look at audience response and useful business activity. Bring that evidence into the next calendar and creative brief.
A few useful answers.
Which social platforms can you manage?
Facebook and Instagram can be included together, with other channels selected according to your audience and available content. We scope each account explicitly. A focused programme that your team can support is more useful than an inactive presence on every platform.
Is paid advertising included in social media management?
Organic content and paid campaign management are separate scopes. They can share strategy and creative, but ad spend, campaign optimisation and paid measurement need their own plan. Our Facebook Ads and Instagram Ads pages explain that work in more detail.
Do you handle product photography and video shoots?
Production can be added to the engagement. We first review the assets you already own, then agree a shot list, format requirements and any filming costs. This keeps the calendar realistic and gives each production session material that can be reused thoughtfully.
How will we approve posts and handle customer messages?
We agree an approval owner and turnaround time during onboarding. Community response hours and escalation rules are written into the scope. Your team retains responsibility for order-specific decisions and any information that needs access to private customer records.