Catalogue and shopping architecture
Organise categories, filters and product relationships around real buying decisions. Consider variants, compatibility and catalogue growth before designing the storefront.
Services / BigShark SEO
E-Commerce DevelopmentWith the bigger picture in mind.
A storefront built around how your customers shop. We connect product discovery, clear product information, checkout and measurement into one considered commerce experience.
Built around your business
Start with what
needs to change.
For businesses launching a store or improving how an existing catalogue is sold. We account for the buying decision and the operations behind it, from product information and stock to delivery and customer communication.
A store is more than a set of attractive product pages. We map the catalogue, required integrations and customer journeys before choosing the build approach. Products, categories, payments and analytics are tested as a connected system. The handover explains which parts the team manages and where platform or development support is needed.
How we measure the work
Validate product discovery, cart and checkout on representative devices. Test completed orders and event values against store records, with performance and migration checks appropriate to the project.
The scope, made clear
What we deliver.
Product and collection design
Make the important details easy to compare: imagery, specifications, availability and delivery information. Build reusable templates without flattening every product into the same story.
Storefront development
Choose a suitable commerce platform and build the agreed customer experience. Existing catalogue, content and operational requirements guide the technical approach.
Checkout and operations
Connect payment, shipping and order workflows within the scope. Test successful purchases, payment failures, discounts and the messages customers receive.
Search and performance foundations
Plan crawlable category and product URLs, image delivery and relevant structured data. Check mobile performance on the pages shoppers use most.
Commerce measurement
Instrument product views, cart activity and completed orders with agreed values and identifiers. Compare test events with the store records before launch.
Web DevelopmentBIGSHARK / CASE RECORD
4Storefronts in production
Headless builds running on WooCommerce
Four commerce brands (names withheld)
Inside the work
Commerce with room for each brand’s personality.
Explore the actual Bykology, Wave Nutrition, Promaniax and Growee Farms storefront experiences below. A separate case documents four headless WooCommerce builds and their authored tracking layer. That confidential implementation record is not assigned to the named portfolio brands.
Read the case studyExplore the work.
From brief to delivery
A clear way forward.
Understand the catalogue
Review products, buying decisions, fulfilment and existing systems. Define the storefront requirements and migration boundaries.
Design the shopping journey
Develop category, product and checkout experiences, then test the important mobile paths and content requirements.
Build and connect
Implement the storefront and agreed integrations. Prepare catalogue data and validate pricing, stock and transactional flows.
Launch and measure
Check real purchase journeys, redirects and analytics. Handover includes the operational tasks needed to manage the store.
A few useful answers.
Which commerce platform should we use?
The decision depends on catalogue complexity, editorial needs, integrations, budget and who will operate the store. We assess those requirements before recommending a platform. A headless build is useful in some cases, but it also creates development and maintenance responsibilities.
Can you migrate an existing store?
Yes. We inventory the products, customer and order data, content, integrations and existing URLs first. The migration plan explains what moves, what remains and how the transition will be checked. Search visibility and live sales journeys need particular attention during launch.
Do you work on product discovery and mobile checkout?
Yes. The scope can include category structure, filters, compatibility selectors, product templates and checkout. We prioritise the decisions shoppers need to make and test the whole journey on smaller screens, including validation errors and payment failure states.
Can we see real stores you have worked on?
Yes. The portfolio includes Bykology, Wave Nutrition, Promaniax, Growee Farms and Blustal, each with a website project page and live link. A separate confidential case records four headless WooCommerce storefronts. Its metrics are not assigned to those named brands.